Search Engine Optimization All Details

What is SEO?

SEO stands for Search Engine Optimization.

This is the complete form, now the question is what is the meaning of SEO?

Suppose you open a YouTube channel or develop a website when you post a blog article in a video or website on YouTube.

How will you spread it on the Internet or how will anyone watch your video or visit your website?

your all doubt will clear after reading this article watch till the end

3 Best SEO Techniques

 You need best SEO techniques to get your site to the top of the search results. There are three methods of SEO helps in increasing the visitors of your website.

First method 

Today most people spend their time on social media. This is a good platform to share your post on Facebook Wall,

The Instagram page or put it in all Whatsapp Groups

and you will suggest them to watch my video, see my website.

This is the first way in which you will get a maximum of 500 viewers.

Second method

In this method, you can run ads on Facebook Or run an ad on Google with a particular keyword. Play an ad on your channel before start his video on YouTube. One of the benefits that attract different people but one of the problems is that it costs more to run ads on these apps.

Third method

The third method is organic search, In this method, you can take millions of hits.

Let’s talk about how this is possible?

If you do some searching on the Internet, what would you do first?

First of all, you will type keywords in search engines like Google.com, Bing.com, Yohoo.com.

Now what is a keyword?

Keyword means when you type something in Google’s search bar. The role of keywords in Search Engine Optimization is very important to become the best ranking of the website on Google search page.

If you type the best Search Engine Optimization(SEO) company in Dehradun,

then it is the responsibility of Google to show all the list of websites for this keyword.

 How Google makes the list?

Using SEO Optimization Will Work Here. We optimize the search engine so that on which website we show in the result

and if any person in the world searches for a particular word then our website gets more traffic.

The Top 5 benefit of SEO to your online business  

1. SEO will increase your Website traffic

As your website’s authority rises with search engines, a couple of things will happen. Your blog’s individual ranking in Google will rise.

Your blog content is more likely to be found on Google.

And lastly, you’ll likely gain more referral traffic from your website by promoting your blog throughout your website.

2. SEO makes your customers more informed

Your customers are using search engines to research. They use their findings to assist them to make informed decisions on available options. High Search Engine Optimization rankings allow you to teach potential customers. This indirectly builds trust, but most significantly helps them make an informed decision


3. SEO Ensures Mobile-Friendliness of Your Website.

You can improve your business if your customer has used a gadget that can easily access your information. Back in April 2015, Google Search stated that mobile-friendliness features a big impact on websites’ rankings on Google Search. This alteration will end in a better user experience and easier navigation of internet sites.

4. SEO may be a long-term strategy

Search Engine Optimization may be a long-term strategy. It can take 6-12 months to ascertain optimal rankings. However, even as it takes time to maneuver up the rankings, it takes time to maneuver down the rankings.

Once you’re placed in top positions, you rarely move down. 

the sole reason this is able to change is thanks to rising SEO competition or changes in the Google algorithm.

5. SEO Takes You before the Competition

You will grow as a business once you’ve implemented digital marketing strategies for your overall organizational plan. These strategies include program optimization. Integrating all of those together will assist you to take the lead amidst competitors within the market.

Do you know that what is the main resource of seo?

The name “PageRank” is a trademark feature of Google Digital Marketing and the PageRank process has been patented.

US Patent 62,85,999 Although

the patent is granted to Stanford University and not Google.

Google has exclusive license rights from Stanford University. According to GOOGLE data, the university received a bulk of money estimated at 1.8 million shares of Google in exchange for the use of patents;

These shares were sold in 2005 for $ 336 million.

PageRank, named after Larry Page, is a link analysis algorithm used by Google search engines to assign a numerical weight to each element of a hyperlink-bound set of documents, such as the World Wide Web. So that its relative importance can be “measured” within the set.

This algorithm can be applied to any collection of elements

with mutual citations and references.

History

PageRank was developed by Larry Page at Stanford University

(hence the name Page-Rank ) and later by Sergey Brin as part of a new type of search engine-related research project.

The first research paper about the project,

which had an initial prototype of PageRank and the Google search engine, was published in 1998:

Shortly afterward Page and Brin founded Google Inc.

the maker of the Google search engine. Of. In addition to being one of the many factors of technical SEO that determine the ranking of Google search results, PageRank also provides the basis for all of Google’s web search tools.

PageRank has been differently influenced by citation analysis, first developed by Mr. Eugene Garfield at the University of Pennsylvania in the 1950s, and Hyper Search, developed by Massimo Marchiori at the University of Padua (the founders of Google, in their original research- The letter cites the works of Garfield and Marchiori).

The year PageRank was presented (1998),

the same year John Kleinberg published his important work on HITS.

In 2010, a 1941 research paper by Viceroy Leontief,

a Harvard economist, and 1973 Nobel laureate,

was recognized as an early intellectual predecessor to PageRank’s repetitive methodology.

The description

In other words, a PageRank is obtained by “polling” between all other pages on the World Wide Web about how important a page is.

A hyperlink leading to a page is considered a vote of support.

The PageRank of a page is defined iteratively and is dependent on the PageRank metric and the number of all pages joining it (“incoming links”).

The page with which many pages with high PageRank have created links automatically gets a high rank. If there is no link to a web page, there is no support for it.

Google provides a numeric load between 0–10 to every webpage on the Internet; This PageRank indicates the importance of a site in Google’s eyes.

A theoretical probability on a logarithmic scale such as the Richter scale is used to obtain the PageRank.

The PageRank of a specific page is largely dependent on the number of inbound links as well as the PageRank of the pages that provide these links.

It is known that other factors, e.g.

The suitability of the search terms on the page and the number of actual visits to the page by Google Toolbar also affect PageRank.

[citation needed] To prevent fraud, fraud, and spamdexing, Google does not provide any specific details about it. How other factors affect PageRank.

Many academic papers related to PageRank have been published

since Page and Brin’s original research paper.

In practice, the concept of PageRank has proved to be unsafe for rigging and incorrectly

enhanced PageRank identification and Extensive research is devoted to methods of neglecting documents associated with incorrectly enhanced PageRank.

Other link-based algorithms for web pages include the HITS algorithm discovered by John Cleanberg (used by Teoma and now Ask.com), the IBM CLEVER project, and the TrustRank algorithm.

SERP rank

The SERP (search engine result page) is the actual result provided by the search engine in response to a keyword.

The SERP contains a list of links for all web pages with related text sections.

A web page’s SERP rank is not only a function of its PageRank but also relies on a relatively large and continuously adjusted set of factors,

commonly referred to as “Google Love” by Internet marketers  SEO (search engine optimization) aims to achieve the highest possible SERP rank for a website or group of web pages.

Google directory pagerank

The Google Directory PageRank is an 8-unit measurement.

These values ​​can be found in the Google directory.

Unlike the Google Toolbar, which displays a PageRank value when the mouse is moved over a green palette, the Google Directory displays PageRank not as a numeric value, but only as a green plaque.

False or fake PageRank

Although for most sites the PageRank

displayed in the toolbar is assumed to be derived from the actual PageRank value (shortly before publication by Google),

it is important to note that this value was easily changed.

A previous drawback was that any page

with a low PageRank sent to a page with a high PageRank, by an HTTP 302 response or a “refresh” meta tag, would obtain the PageRank of the destination page.

Theoretically, a PR 0 page with no inbound links could be referred to Google’s home page — which has a PR of 10 — and then the new page’s PR would have been upgraded to PR10.

This technique of spoofing, also known as 302 Google jacking, was known as a failure or error in the system.

The PageRank of any page can be changed as the webmaster wishes, and only Google has access to the actual PageRank of the page.

Spoofing is usually identified by running a Google search for URLs with questionable PageRank because the results will display the URL of a completely different site (to which it is directed).

Pagerank fraud

For the purpose of search engine optimization, some companies offer webmasters to sell links with high PageRank.

Since links from high-PR pages are considered more valuable, they are more expensive.

Purchasing link ads on high-quality content pages and relevant sites can be an effective and viable marketing strategy to get more traffic and increase the webmaster’s link popularity.

However, Google has publicly warned the webmasters that if they sell or are found to be doing so for the purpose of honoring PageRank and their links will be deprecated (neglecting them when calculating PageRank of other pages).

The method of buying and selling links is the subject of much debate among the webmaster community. Google has advised webmasters to use Nofollow HTML attribute values ​​on sponsored links. According to Matt Cutts, Google is concerned about webmasters who try to play with the system and this reduces the quality and reliability of Google’s search results.

Thoughtful Surfer Model

The original PageRank algorithm reflects the so-called random surfer model, which means that the PageRank of a specific page is derived from the theoretical probability of arriving at that page at random clicking on links.

However, real users do not use the web at random, but instead, visit the links according to their interest and purpose.

A page ranking model, which reflects the importance of a specific page as a function of how many real users actually saw it, is called a deliberate surfer model.

Every page that Google Toolbar Views Sends information to Google and by doing so provides the basis for PageRank calculation based on the considered surfer model.

The side effect of using the Nofollow attribute by Google to counter spamdexing is that webmasters commonly use it to increase their own PageRank on outgoing links.

This results in the loss of actual links for web crawlers to comply, making the original PageRank algorithm based on the random surfer model unreliable.

Analyzing the information provided by Google about users’ browsing habits somewhat compensates for the loss of information caused by the Nofollow attribute.

A page’s SERP rank, which determines the actual position of the page in search results, is based on a combination of the random surfer model (PageRank) and deliberate surfer model (browsing habits), among other factors.

Other uses

A version of PageRank has recently been changed as a replacement for the traditional Institute for Scientific Information impact factor and has been applied to eigenfactor.org.

Instead of counting only the incarnations of a magazine, a PageRank method determines the “importance” of each incarnation.

A similar use of PageRank is to rank them on the basis of their record of establishing their graduates in professorship positions by academic research programs.

In the context of PageRank, educational departments are connected to each other by giving jobs to professors (and to themselves).

PageRank has been used to rank places or roads, so that it can be predicted how many people (foot or vehicle) come to a place or road.

In lexical semantics, it is used to automatically classify Word Sense Disambiguation and WordNet synsets based on how reliably they have a semantic attribute, such as positivity.

Or indebtedness is present.

Another dynamic loading method, similar to PageRank, has been used to create reading lists based on Wikipedia’s link structure as per interest.

A web crawler can be used for PageRank as one of several important metrics for determining which URL to visit during a crawl of the web. Whether Google To what depth and how much of a site will it crawl.

PageRank is presented as one of these many important metrics, although some others are also listed, such as the number of inbound and outgoing

links for a URL and the distance from the URL to the root directory on a site.

PageRank can also be used as a method of measuring the visible impact of a community such as a blogosphere across the web.

Therefore, this approach uses PageRank to measure the distribution of attention in the reflection of a measurement-free network model.

In any ecosystem, a modified version of PageRank can be used to determine species that are necessary to maintain the health of the environment.

Search Engine Optimization (SEO) Starter Guide

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